If you want to be more specific with your targeting, you can combine different audience segmentation methods to reach a more qualified audience.
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For example, you might combine demographic and psychographic data by mailing to men between ages 25 and 40 who like golf. You can create a more relevant offer by tailoring your message to meet the needs of your ideal customer. And higher relevance often leads to greater engagement with your piece and improved response rates. There are two main ways to go about this: use your own house list or pay to rent or buy one.
This list contains the names of people you already have a relationship with.
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If you use your house list, remember that you need to keep it clean and up to date. You can either hire an external company to do this or have one of your current employees handle it.
The process of keeping your lists free of incorrect information, duplicate names, and other inaccuracies is called data hygiene. If you have a large house file and want to narrow it down, try applying some of the segmentation methods mentioned above to make it easier to navigate. In most cases, renting a mailing list is the way to go.
One reason for this is because renting a list is less expensive than buying one. If you decide to rent or buy a mailing list, you need to know where to get it.
How to Get a Direct Mail Mailing List | Mail Shark
If you use a full-service direct mail company, they should obtain a list for you. For example, lists for targeted mailings will cost you more than lists for saturation mailings. And lists that are segmented using psychographic data or sales stage information will probably be more expensive than lists segmented demographically or geographically.
Depending on where you get your list, you may have to purchase a minimum amount of names. You should never buy a list based on cost alone. Asking providers the right questions is the final step in getting the best list for your campaign. The questions below will help you get a high-quality list that can deliver a solid rate of return.
Here are a few of the most important things to ask your list provider before renting or purchasing:. Reaching the right people is crucial to the success of your direct mail campaign.itlauto.com/wp-includes/map23.php
NUMBER (IN MILLIONS) OF INDIVIDUALS OUR CONSUMER DATA COVERS
We hope this guide helped break down what can be a complicated process into some easy, actionable steps. If you ever find yourself stressing over your list, just remember the three simple steps outlined above. Choose a mailing strategy that complements your target audience. And obtain your list by using your own house data or renting from a provider. As you become more comfortable with list selection, you may want to begin testing different mailing lists against each other.
This will help you evaluate your list performance and optimize your direct mail spend. To learn more about how to set up testing, check out our guide on how to analyze and test direct mail campaigns. Skip to primary navigation Skip to main content Client Login Determine Your Target Audience The first step of any direct mail campaign is to determine your target audience.
Firmographic Segmentation Business Stats — Used in business-to-business marketing.
Criteria can include employee count, revenue, industry, and number of locations. Sales Stage Segmentation Customer Status — Used when your customers fall into a particular stage of the buying cycle — prospects, one-time customers, frequent customers, past customers, etc. Choose Your Mailing Strategy The second step in getting your list is selecting a mailing strategy. Saturation Mailing If your business offers a product or service almost anyone can use, a saturation mailing is probably your best bet.
There are two main types of rented direct mail address lists: Response Lists — Made up of individuals who have replied, inquired, or purchased in the past due to an offer they received from a company with products and services similar to yours. These lists are often more expensive than compiled ones because the people on them are proven responders. Compiled Lists — Usually comprised of individuals with similar interests, like real estate agents or dog breeders. These lists are compiled using a variety of sources, including government databases, magazine subscriptions, vehicle registrations, credit card lists, and phone records.
They often generate lower returns than response lists and are less expensive. Buyers — proven buyers of products and services similar to yours Other data sources — directories, public records, warranties, product registrations, surveys, etc. Where to Get a Mailing List If you decide to rent or buy a mailing list, you need to know where to get it.
List Brokers — Perform extensive research to provide you with recommendations based on the goals of your campaign. Direct mail list brokers have the experience and knowledge to find the right list for you and will advocate on your behalf.
How it works
List Managers — Oversee the rental of specific lists they manage themselves. And you can simply set the direction. Have you ever wondered how you could spend less money and still generate leads? Congratulations, you are about to discover a Direct Marketing Secret. Saturating a geographical area with your offer is okay, if you have a large marketing budget. Secret Alert: Utilizing accurate data to customize your direct mailing list can ensure campaign profits.
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Watch your response rates soar by personalizing your marketing offer to a specific receptive audience. With over 9 specific databases files and over , specialty files, we can offer you a vast amount of selections to pinpoint your target market. Whether you are a seasoned marketing professional or new to marketing, we have the most Accurate Data in the Nation for you to customize your direct mailing lists. Please select from our navigation bar on the left hand side of this page for more detail about the mailing lists we have to offer. Your success is our success.
We are experts in pinpointing buyers for our clients marketing profits. Let one of our mailing list professionals help guide you in selecting a targeted direct mailing list. You can use images or any HTML elements as layers! You can use unlimited numbers of sublayers!